ONLINE PRIVACY POLICY

Updated on October 3, 2024

Northern Tuna recognizes the importance of protecting the privacy of your information. This statement reviews our policies and procedures for protecting your private information. The Site is an Internet property of Northern Tuna  ("Northern Tuna," “NT”, "we," "our" or "us"). The following Northern Tuna Privacy Policy ("Privacy Policy") sets forth our policy with respect to the collection, storage and use of your personal information and other information that we collect from you solely online via our website, software, telemedicine and any website and application, product or service including, without limitation, www.NorthernTuna.com, and www.Portal.NorthernTuna.com, and any other website, application or online service that links to or refers to this Privacy Policy.

Please note that our practice complies with the requirements of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) with information collected online and in person. Users with disabilities who wish to access this Privacy Policy in an alternative format can contact us by emailing us at: support@northerntuna.com.

Personal Information

We collect personal data when you access certain of the Site Offerings and complete the required information request Form and/or otherwise provide such information to us. The information that each User must supply on the applicable form may include, without limitation: (a) the User’s name; (b) the User’s mailing/billing address; (c) the User’s e-mail address; (d) the User’s telephone number; (e) the User’s credit card information (where purchasing products, using telemedicine, or making deposits); (f) the User’s designated emergency contact and associated contact information; (g) username and password; (h) information about your employment, such as job title, practice area, primary specialty, and medical license status, gender, date of birth, languages spoken, educational background, address, photograph, social security number, Tax ID, NPI number, professional license information and bank account information; (i) personal information about patient’s diagnosis, previous treatments, general health, health insurance and information in which you or the patients have stored in NorthernTuna.com; (j) any other information requested on the form.

How Personal Information Is Used

Other than if compelled through legal processes; or it is discovered that your use of our website violates any laws or usage practices; or if the information is required to finalize a payment for services and products requested, Northern Tuna will never share, sell, rent, exchange or barter your personal information to or with any third party for financial gain or marketing purposes.

Further, by making your personal information available to Northern Tuna you grant Northern Tuna the right, subject to applicable law, to use that personal information to contact you regarding your use of the site offerings (including to provide you with requested price quotes and/or the newsletter) and/or with information regarding other Northern Tuna products and/or services that we think may be of interest to you. If you wish to stop receiving future communications from us, please follow the instructions at the end of each such e-mail or SMS message or see the "Opt-Out/Unsubscribe" section.

            Where you submit personal information, we use the personal information that you make available to personalize your experience with the Site and to facilitate the provision of the applicable Site Offerings to you, including in connection with customer service and to otherwise respond to any inquiries made by you.

You also agree that we may contact you at any time with updates and/or any other information that we may deem appropriate for you to receive in connection with your continued use of the Site Offerings.

Information may also be used to send reminders of future appointments you have scheduled with Northern Tuna or with any participating provider of medical services. All information you provide is treated as private and confidential.

We may also use your personal information for internal business purposes, such as analyzing and managing our service offerings including, without limitation, all information collected through the Site Offerings. We may also combine the information we have gathered about you with information from other sources.

By submitting your personal information by and through the Site Offerings, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the "Rule") and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.

SMS messages

            If you confirmed your consent to your provider to communicate with you using SMS, you will receive appointment reminders, confirmations, cart notifications, and other messages by SMS 

Carriers are not liable for delayed or undelivered messages.

Message and data rates may apply for any messages sent to you from us and to us from you. You will receive messages with variable frequency, if you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Opt-Out/Unsubscribe

You can cancel the SMS service at any time by replying “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just text “START” or sign up as you did the first time, and we will start sending SMS messages to you again

You cannot unsubscribe from transactional emails or SMS, as this type of communication provides essential information about specific transaction, such as order or appointment confirmation, password reset link or code. Please call your provider to have a new form of communication established if you wish to opt out.    

Disclosure to Third Parties

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in the operation of our website, conducting our business, or servicing you, in which case these people/entities are under a signed agreement to not misuse or disclose information. We may also release your information when we believe such release is required to comply with the federal, state, or local laws, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing or other uses.

Cookies

            When a User visits the Site, we send one (1) or more cookies and/or gif files (collectively, "Cookies") to assign an anonymous, unique identifier to the applicable User’s computer. A cookie is a piece of data stored on your hard drive containing non-personally identifiable information about you. Cookies have many benefits to enhance your experience at the site. We use cookies to improve the quality of the Site Offerings, including for storing User preferences and tracking Site-User trends (such as pages opened and length of stay at the Site).

Most Internet browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. To disable and reject certain cookies, follow the instructions associated with your Internet browser. Even in the case where a User rejects a cookie, she or he may still use the Site Offerings; provided, however, that certain Site Offerings-related functions may be impaired or rendered inoperable if the use of Cookies is disabled. We reserve the right to retain cookie data indefinitely.

Behavioral Tracking

Northern Tuna as well as third party entities such as Google® (using the "Google Analytics" tool), use Cookies, pixels and other tracking technology (collectively, "Tracking Technology") in connection with the Site for purposes of tracking Users’ activities (such as websites visited, advertisements selected and pages viewed) after they leave the Site. Northern Tuna and its third-party partners use this Tracking Technology to target applicable Users with advertisements featuring Northern Tuna products and/or services, as well as third-party products and/or services, that may be of interest to applicable Users.

Google’s® ability to use and share information collected by Google® Analytics about your visits to and use of the Site is restricted by the Google® Analytics Terms of Service, available here, and the Google Privacy Policy, available here. You may learn more about how Google® collects and processes data specifically in connection with Google® Analytics here. You may prevent your data from being used by Google® Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available here.

In general, Users may also be able to disable some, or all, of this tracking activity by utilizing the "Do Not Track" setting or similar options within most major Internet browsers. In addition, Users may be able to opt-out of this form of tracking utilizing the options made available by the Network Advertising Initiative or Digital Advertising Alliance.

Third Party Links

This Site may contain links to third-party owned and/or operated websites including, without limitation, the Social Media Websites and the websites of the Third-Party Travel Service Providers and Third-Party Insurance Providers. Northern Tuna is not responsible for the privacy practices or the content of such websites. In some cases, you may be able to make a purchase through one of these third-party websites. In these instances, you may be required to provide certain information, such as a credit card number, to register or complete a transaction at such website. These third-party websites have separate privacy and data collection practices and Northern Tuna has no responsibility or liability relating to them.

Data Security & Information Access

Databases are regularly backed up and saved to protect against loss of information. Backup storage media and online servers are maintained in a physically secured and environmentally controlled facility with monitored physical access controlled by password, biometric and physical security measures.

Access to visitor or guest information (including backup media) by staff and contractors is controlled by both policy and electronic means. Only authorized staff has access to customer data. Individual staff members may be allowed to access only certain parts of customer information as may be required to perform their job functions. All staff or contractors with any access to customer data are under a signed agreement not to misuse or disclose such information to any third party except as may be required by law or job function.

We reserve the right to modify this privacy policy at any time without notice.

Contact Information

If you have any questions or comments about this Privacy Notice, our Privacy Policy, the ways in  which  we  collect  and  use  your  personal  information,  your  choices  and rights regarding such use, please do not hesitate to contact us by emailing us at: [email protected].

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or email us at [email protected].